Trending: Emma Watson

Posted: September 24, 2014 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , | Leave a comment

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I tell you what, it’s been a mad week for Emma Watson. What began as a powerful speech made by the UN Women’s Goodwill Ambassador, suddenly turned into an online threat that ended as a marketing strategy for online censorship. Could you tick any more boxes on the media-and-communications-front?

Earlier this week, Emma Watson made an inspiring speech at the UN Women’s #HeForShe campaign presentation in Uruguay, encouraging men to “climb aboard the feminist train and end gender inequality once and for all“.

‘Feminism by definition is: “The belief that men and women should have equal rights and opportunities. It is the theory of the political, economic and social equality of the sexes,’ she said.

Sadly, the #HeForShe campaign became shadowed quite quickly by a big steaming pile of shit.

On reporting the event, The Daily Mail decided to cut straight to the important information about the campaign: “[Watson] wore an elegant oatmeal dress with blazer structuring on top and pleated skirt on the lower half”. Wow, a pleated skirt!

“She later changed into a sleeveless black silky midi-length dress for a party in honour of the occasion,” The Daily Mail continued to report with a dizzying amount of photos of her outfit AS IF THEY DIDN’T QUITE UNDERSTAND THE WHOLE CONCEPT OF THE ACTUAL CAMPAIGN THEY UNFORTUNATELY FORGOT TO REPORT ON.

Meanwhile, The Debrief, shared an article with an attached video which essentially was a montage of Watson in various outfits at film premiers. “We’ve always known Emma Watson was smart as a tack”, they wrote. “[Watson] could have happily sat atop her cushy Harry Potter millions, but instead went to Ivy League US college Brown, graduating with honours.”

It’s like WOW?? A woman?? Who has lots of money from being in films?? But instead chose to go to college?? The Debrief needs to try and act less surprised about a woman being intelligent.

Imagine if these articles were written about a famous male actor doing a speech– oh wait.

No one seems too surprised that DiCaprio knows what he’s talking about. While Watson gets reported on her outfits and the shocking fact she went to college, Dicaprio just gets quoted on important parts of his speech.

Thankfully, Facebook is doing it right with Watson trending online for the actual speech.

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Source: Facebook

Of course, the shit didn’t end here. It eventuated that a (probably fedora-clad) 4chan user was threatening to reach into the cloud and leak Watson’s nudes, via EmmaYouAreNext.com.

If there were any clearer a message that we need feminism, this was it. “If only her nudes got leaked and she had the load on her face. Her feminism kick would be over,” one commenter on the 4chan site wrote. Okay then.

And just when you thought it was all going so terribly, it actually got worse. …

It’s hard to comment on this without getting insanely angry. Sure, Rantic can start their own little campaign aiming to #shutdown4chan. But promoting this campaign by faking a website that was threatening an actor who had done nothing wrong and simply made a speech on feminism? This is not the right way to go about it Rantic.

Rantic? Are you insane?

As a result, many people were worried this would shadow Watson’s speech and it seemingly has for the most part.

So, of course, what we need to remember is that Emma Watson made us all proud this week by making a speech as the UN Women Goodwill Ambassador for the #HeForShe campaign. Sure, she was wearing a dress. No, we don’t need to know about it. No, her nudes aren’t being leaked.

And yes, Rantic are a bunch of dicks.